![]() However, as the following “Getting Plugged In” box indicates, there is also a digital divide, which refers to the unequal access to technology and related skills that exists in much of the world. As was noted earlier, technology has created for some a global village where vast distances are now much shorter due to new technology that make travel and communication more accessible and convenient (McLuhan, 1967). Changing economies and technologies intersect with culture in meaningful ways (Martin & Nakayama). Additionally, as we become more self-aware, we may also become more ethical communicators as we challenge our ethnocentrism, or our tendency to view our own culture as superior to other cultures.Īs was noted earlier, difference matters, and studying intercultural communication can help us better negotiate our changing world. Intercultural communication can allow us to step outside of our comfortable, usual frame of reference and see our culture through a different lens. However, the old adage “know thyself” is appropriate, as we become more aware of our own culture by better understanding other cultures and perspectives. Our thought process regarding culture is often “other focused,” meaning that the culture of the other person or group is what stands out in our perception. One reason we should study intercultural communication is to foster greater self-awareness (Martin & Nakayama, 2010). Intercultural communication is communication between people with differing cultural identities. ![]() It is through intercultural communication that we come to create, understand, and transform culture and identity. ![]() Discuss how intercultural communication affects interpersonal relationships.List and summarize the six dialectics of intercultural communication. ![]()
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